< head> Alice In Dreamland - About Us

All About That Campaign

This is we, the quirky heads that aspire to inspire.

Team: Alice

Some call us the crazy ones, the sleepy heads or the four musketeers of this captivating campaign.

Heidi Tan

The Architect

"Just a girl who's obsessed over potatoes and prefers puppies over kittens. And above all else, sleep and curry puffs.”

Kris Chua

The Director

"Madly in love with the fine art of cracking puns and highly dedicated to food and sleeping."

Vanoha Chiam

The Artist

"Obsessed with creating art and playing sports. I love old people, dogs and of course, sleep."

Colin Chan

The Creator

"An occasional perfectionist who prides himself in his ability to find sleep and just doing it."

What Is This ... Alice Campaign?

Alice in Dreamland™ is a campaign launched by four young and bright students from Ngee Ann Polytechnic, out of the obvious lack of sleep that haunts people from all walks of life.

This campaign aims and actively promotes the importance of sleep and educates young Singaporeans on the importance of maintaining a healthy sleep cycle.

bulb, light, inspiration

The Inspiration

As participants of a hectic education system, the four geniuses behind the campaign were also victims of sleep deprivation and experienced first hand the effects of this painful disease. However, after countless praying to sleep gods and learning about positive impacts of a healthy sleeping cycle, they managed to change their habits for the better and benefitted greatly from it.

5 years on, they have reunited their heavenly powers and decided that with sleep deprivation being a major issue in Singapore, they would do their part to help Singaporeans live a healthier and more balanced life.

About Us
Impacts
Alice's Tips
The App
Alice In Dreamland
A Social Campaign By Sleepy Heads | 2015 © All Rights Reserved